Luxury Watch Subscription App Design for Vyrent
Goal
This iPhone and Android app introduces an innovative business model where customers subscribe monthly to wear a different high-end watch each week. Targeted at business professionals and white-collar workers, the app was designed to provide a seamless experience for users selecting and receiving luxury watches.
Challenges
The app followed a standard eCommerce user flow, where users browse, pick a watch, and have it delivered to their address. The challenge lay in creating a premium experience while maintaining ease of use for the subscription-based model, with attention to selecting, subscribing, and managing deliveries.
Solution
The app was designed holistically, with a focus on user journeys and individual flows. A range of filters was implemented to help users easily find watches that fit their style and preferences. Every interaction and user experience detail was carefully considered to ensure smooth navigation and engagement throughout the app.
Landing page communicates main value propositions in a clean and simple manner
Web app shares the same mobile app style but with an adapted layout
Almost 90 screens were designed in total
Additional Information
- Conducted in-depth analysis of user journeys to identify key touchpoints and optimize the overall experience.
- Designed intuitive user flows to simplify browsing, subscription, and delivery management, enhancing user satisfaction and engagement.
- Developed the app’s visual and interaction design to reflect the premium quality of the products offered, ensuring consistency across both iOS and Android platforms.
- Collaborated closely with the startup team to align design goals with business objectives, ensuring a successful initial release.
Client Info
https://www.crunchbase.com/organization/vyrent
My Contribution
- Research
- Information architecture design
- UX design
- visual design
- UI design
- Interaction design
- Interaction prototype design
- asset handoff