Simply put, a minimum viable product, or MVP, is a design concept in which the most basic version of a product is released to test the business/startup idea.

Having a low conversion rate is all too common in today's eCommerce competitive market. It is easy to despair in this situation because many circumstances can affect low conversion rates or a sudden traffic drop: low market need, competition, bad value propositions, non-adequate branding, high price, etc.

In “Starbase Tour with Elon Musk [PART 1]” Youtube video Elon Musk disclosed his “battle-proven” five steps product design innovation process that can be applied to any startup.