User research can give you and your team incredible insights into customer problems, needs, and obstacles. User research will drive every business, marketing, and UX decision.

Main benefits

If you are a digital product manager, founder, or designer, you probably asked yourself these questions:

• What do our customers want? 

• Why are or aren't they shopping in your digital product? 

• What problem does your product solves? 

• What else can you offer to your customer? 

• When do they have the problem that your product solves? 

• What keeps them from not buying? 

• What does your digital product look like from their perspective?

Those are basic questions, but they are very hard to know without a customer-oriented approach and extensive research.

Without conducting a usability test, you and your team are risking releasing new designs without defining the main problems and actions your customers are facing. In that case, you will direct your digital product toward results governed by assumptions and the team's most influential person. 

To avoid such an outcome, you will need real data to test your and your boss's assumptions. Until then, all you can rely upon is a head-start over your competition until they catch up.

We can help by providing you and your team with independent data through extensive research. From that data, you will be able to make decisions based on research and facts.

• You find out how your users are segmenting and how are those groups different from each other 

• You get to see and understand how customers use your digital product 

• You will know how to align website to your customer base 

• You learn what patterns your customers repeated while visiting your digital product 

• You will know what your main digital product features are and how to enhance them

Should you consider doing user research for your product?

If your goal is to increase your conversion rate, improve your user experience you need to know your customer better. User research is a perfect tool for that. 

Losing touch with your core customers is a downward spiral that will not stop until it reaches the bottom. Therefore not conducting user research frequently is a very damaging financial outcome.

What exactly will you get with user research?

The UX Audit report on user research will be about 20 - 30 pages, but we will present it to understand and implement visual audit insights. The report will cover the following:

• Competitors analysis 

• Users pains and needs 

• Users habits and behaviours 

• Segmentation recommendations 

• Engagement with the digital product 

• Content, messaging & language

We tailor the UX Audit to a specific area of your product experience (e.g., user on-boarding, checkout, etc.). We can discuss this on our first call together.

You will also get a one-hour video conference (or in-person if you are in NYC) where we go over the audit findings to start a conversation with your team that lasts long after our engagement ends.

How much does user research cost?

The pricing starts at $5,500 and depends on the complexity and number of platforms (e.g., desktop, mobile, tablet) for which you need user research. 

How long does user research take?

Many teams use traditional usability testing, which can often be time-consuming due to recruiting participants and planning the sessions. Usability testing can easily take six weeks or longer.

UX Audits can be done faster, generally within 3 – 4 weeks. After a UX Audit, many teams still do usability testing, but that testing is far more informed and focused due to the insights from the UX audit.

Depending on your needs, the following may also include:

• Competitor analysis: Reviewing the UX of a competitor product can help your team with actionable examples of what to do and what not to do.

• Conceptual wireframes: Based on the UX Audit recommendations, I can create wireframes for critical pages of the experience to help communicate ideas and jumpstart your team's design process.

• Support as you implement: As your team acts on the recommendations, we can participate through reviewing designs, giving feedback, and serving as a second set of eyes. 

Why we are the right agency to perform your customer research?

You as a client, might be wondering the following: 

• will customer research fit into our production schedule?

• will the research be actionable?

• I am  not sure when the research report will be delivered

• I am not sure about the research quality 

• I am not sure will we have good communication with the agency

Rest assured that we understand you and that the product will be ready at the agreed time, actionable, high-quality, and bespoke communication. We have 11 years of working experience with various sized companies through different stages. 

We developed our skillset with you in mind. Our communication and deliverables are designed and presented so you can start implementing them immediately. There is no need to overburden your team with customer research.

SuperSuper Agency offers high-quality customer experience research consultation, send us an email if you need any help.