Omnichannel features can bring additional value to your customers and meet the expectations of your customers.

Main benefits

If you are an online store product manager, founder, or designer, you probably asked yourself these questions:

• How can we create a unified experience for our store throughout omnichannel? 
• What additional value can we provide for our customers through omnichannel? 
• What part of our omnichannel has the most significant impact on our customers? 
• Why would they go with our competitors? 
• When and through which platform should you notify users? 
• Which platform to use for which step? 
• Where do pain points occur in the omnichannel experience? 

Those are basic questions, but they are very hard to know without a customer-oriented approach and extensive research.

Without conducting a usability test, you and your team are risking releasing new designs without defining the main problems and actions your customers are facing. In that case, you will direct your online store toward results governed by assumptions and the team's most influential person. 

To avoid such an outcome, you will need real data to test your and your boss's assumptions. Until then, all you can rely upon is a head-start over your competition until they catch up.

We can help by providing you and your team with independent data through extensive research. From that data, you will be able to make decisions based on research and facts.

• Adjusting the physical experience aspect of online shopping by modifying shipping & returns 
• Clarification and reassuring customers of the shipping process 
• Creating push notification experience to work in sync with delivery and pick-ups 
• Having customer journey flow that goes through multiple platforms and services to create a unified experience

Should you consider designing omnichannel features for your online store?

Is the majority of your traffic coming from only one platform, such as website/desktop use? Is this enough for your store? If both answers are yes, then you probably do not need an omnichannel store. For now, at least.

On the other hand, if we look at usage trends in web traffic, you can find many studies indicating that more and more users are converging to mobile platforms. If you do not start designing your omnichannel features and experience now, you might be too late by the time you see a change in traffic.

Omnichannel will also provide you with new insights into what worries customers and what their problems are. That can be an opportunity for your eCommerce store to overcome your competitors. 

What exactly will you get with the design for omnichannel features?

The design for omnichannel features will provide you with a 30 pages report. To make the report practical, we will also include visual diagrams, statistical data, and design recommendations. 

The report will include:

• Quality and quantitative research report
• Each channel bottlenecks
• Each channel opportunities
• General recommendations
• Internal organization and software recommendations
• The final report with concrete data and recommendations

We can further discuss details on our first call together.

How much does the design of omnichannel features cost?

The pricing starts at $15,500 and depends on the complexity and number of channels.

How long does the design of omnichannel features take?

It can take about two weeks if it is about a specific omnichannel feature, depending on preexisting data. On average, it takes about four weeks.

Why we are the right agency to create omnichannel features for your brand?

You, as a client, might be wondering the following: 

• will omnichannel optimization fit into our production schedule?

• will omnichannel optimization improve conversions?

• how long will it take to receive the final report?

• will the report be actionable and functional? 

• Will we have good communication with the agency?

Rest assured that we understand you and that the product will be ready at the agreed time, actionable, high-quality, and bespoke communication. We have 11 years of working experience with various sized companies through different stages. 

SuperSuper developed a skillset with you in mind. Our communication and deliverables are designed and presented so you can start implementing them immediately. There is no need to overburden your team with omnichannel optimization.

SuperSuper Agency offers high-quality omnichannel optimization and design; send us an email if you need any help.